Paid ads on Facebook and Instagram are the turbo boost your business needs. In today's competitive and saturated landscape, paid ads amplify your reach, drive targeted traffic, and convert potential customers into loyal advocates. ​We take a systematic approach to Paid Social Media Ads

Step 1: Understand Your Business 

We dive deep into your business to gather essential background information. Here are some key areas we focus on:

1. Traffic Destination: What is the bottom of your funnel? AKA where do you want to send traffic? Are you looking to drive traffic to a specific landing page or product site? 

2. Competitor Research: Who are your main competitors? By researching competitors we identify areas to stand out and differentiate.

3. Ideal Customer Profile: Who are your ideal customers? What are their demographics, interests, and pain points? Knowing this information allows us to create highly targeted campaigns that resonate

Step 2: Precision Targeting

Our campaigns are fueled by data-driven precision. Here is how we do it: 

1. Behavior Targeting: We research keywords and delve into your current audience characteristics and interest 

2. Retargeting Audiences: From website visitors to engaged fans, we create custom audiences that maximize impact 

3. Location Targeting: Pinpoint your audience by region or zip code, we get you in front of potential customers in your area

Step 3: Creative Campaign Design

Never settle for generic ads! Instead, we design and split-test highly tailored campaigns that truly convert and feel authentic to your brand. Authenticity matters. We match creative content to your brand voice and audience's emotional needs. After everything is set up and running we meticulously track conversion ensuring we optimize for the most conversions at the lowest cost