The Problem
Herre Holistic Dental KC, a practice with a full roster of patients, found itself struggling to maintain a robust digital presence. With its focus on delivering high-quality dental care for the whole family, the practice often lacked the time and resources to dedicate to social media management and ongoing content creation. As a result, Herre Holistic Dental KC’s online platforms failed to showcase the exceptional care and industry-leading services offered, creating a gap between the practice’s reputation and its digital presence. Without a consistent and engaging online strategy, the practice risked missing out on potential new patients and losing relevance in a competitive industry. Additionally, Herre Holistic Dental KC wanted to alleviate the stress of having to manage social media in-house, allowing the team to focus on providing superior care without the distraction of daily content creation and posting.
Client Goals
Herre Holistic Dental KC had a clear vision: they wanted a digital presence that accurately reflected their reputation as an industry leader in holistic dental care. Their goals were to:
1. Enhance their online image: They wanted to project a polished, professional image that mirrored the high standards of care they provided in person.
2. Free up internal resources: By outsourcing content creation and social media management, the practice aimed to focus more on patient care and less on social media tasks.
3. Engage and expand their audience: They aimed to increase engagement with existing followers while also attracting new potential clients through consistent, high- quality content.
Our Solution
777 Media began working with Herre Holistic Dental KC in August 2023, taking on the challenge of revamping the practice’s online presence. To achieve the client’s goals, 777 Media recommended a strategy centered on short-form video content—a powerful way to engage audiences and humanize the brand. By outsourcing day-to-day digital touchpoint management, the practice was able to maintain an active, cohesive, and engaging social media presence without placing extra demands on its internal team. Key elements of our approach included:
● Humanizing the brand: We highlighted the staff’s personalities and the practice’s patient-friendly atmosphere, allowing followers to connect with the people behind dental care.
● Showcasing unique aspects: By focusing on specific treatments, patient transformations, and real-life stories, we emphasized the practice’s holistic approach to dental care.
● Consistent branding: We curated content to ensure a cohesive page layout, making the practice’s social media visually appealing and easy to navigate. This tailored strategy transformed Herre Holistic Dental KC’s social media presence, building an authentic digital representation of their practice and values.
The Results of Attention-Grabbing Content
Through our strategic approach to content creation, Herre Holistic Dental KC’s social media saw a substantial boost in engagement and reach. A combination of high-quality videos, engaging visuals, and relatable content resulted in record-breaking analytics:
● 100% Organic Results: Without relying on paid advertising, the practice saw a completely organic boost in engagement.
● 248% Increase in Followers: The practice gained a significant number of followers, expanding its reach to a broader audience.
● 375% Increase in Engagement: Engagement across all digital touch points surged, showing the effectiveness of our content strategy in capturing audience interest. These results underscore the impact of targeted, authentic, and visually appealing content in building a solid social media presence that resonates with audiences.
Conclusion
By partnering with 777 Media, Herre Holistic Dental KC was able to enhance its social presence significantly, connecting more effectively with its audience while freeing up valuable time for the team. Our mindful approach centered on engaging, human-focused content allowed the practice to project an image that matched its reputation for quality care. This case demonstrates the potential of strategic content creation in driving real engagement and growth, proving that a cohesive, value-driven digital presence can have lasting benefits for any business. See more here: https://www.777mediahouse.com/marketingcasestudies
Comments